Growers Group is a leading Nordic supplier of seeds, gardening and horticulture products as well as services. The company operates both a B2B segment, supplying technology, products and services to optimize horticulture and related industries, and a B2C segment, consisting of online sales of seeds and gardening products under the Impecta brand as well as Hageglede.

  • Investment date: July 2021
  • Country HQ: Sweden
  • Industry: Consumer Markets
  • Sales 2020: 396 M SEK
  • Fund: Fund VIII


Christian Sørum (CEO)
Veronica Gårdestig (Head of Impecta and B2C)
Michael Karlsson (CMO)

Board of Directors

Christian Sontum (Chairman)
Are Stenberg
Jarl Øverby
Veronica Gårdestig
Michael Karlsson