Growers Group is a leading Nordic supplier of seeds, gardening and horticulture products as well as services. The company operates both a B2B segment, supplying technology, products and services to optimize horticulture and related industries, and a B2C segment, consisting of online sales of seeds and gardening products under the Impecta brand as well as Hageglede.
- Investment date: July 2021
- Country HQ: Sweden
- Industry: Consumer Markets
- Sales 2023: 514 M SEK
- Fund: Fund VIII
Management
Christian Sørum (CEO)
Veronica Gårdestig (Head of Impecta and B2C)
Michael Karlsson (CMO)
Board of Directors
Christian Sontum (Chairman)
Fabian Fischer
Jarl Øverby
Veronica Gårdestig
Michael Karlsson
Georg Enderlein