Growers Group is a leading Nordic supplier of seeds, gardening and horticulture products as well as services. The company operates both a B2B segment, supplying technology, products and services to optimize horticulture and related industries, and a B2C segment, consisting of online sales of seeds and gardening products under the Impecta brand as well as Hageglede.
- Investment date: July 2021
- Country HQ: Sweden
- Industry: Consumer Markets
- Sales 2020: 396 M SEK
- Fund: Fund VIII
Management
Christian Sørum (CEO)
Veronica Gårdestig (Head of Impecta and B2C)
Michael Karlsson (CMO)
Board of Directors
Christian Sontum (Chairman)
Are Stenberg
Jarl Øverby
Veronica Gårdestig
Michael Karlsson