We saw an opportunity to create a Nordic leader in the market for health and wellness products when we invested in Life Europe in 2005. At that time, this market was fragmented, and we identified a growth opportunity underpinned by consumer trends and demographic change. During our ownership, Life Europe became one of Europe’s largest health and wellness specialist retailers. Norvestor exited in 2017, when Life Europe was positioned as the best-known and most established brand in this sector.
- Investment date: December 2005
- Exit date: December 2017
- Industry: Consumer Markets
- Fund: Fund IV
- Web page: www.lifebutiken.se